Looking Back at 2020 - The Most Interesting Year for Beer
Recorded: Thursday, December 17th, 2:00 PM ET
Join Fintech and NBWA for our year-end recap of the beer industry through this unprecedented time. In this webinar, NBWA's Chief Economist, Lester Jones will assess beer industry data and trends from 2020, including:
- The impact of COVID-19 on the beer industry
- 2020 holiday data and affect on beer sales and trends
- Channel performance for brands and packages and how closures and limited hours impacted sales
- Top 30 designated market areas (DMAs) wins and losses of 2020
ABOUT THE HOST:
Lester Jones has more than 20 years of experience in research, survey methodology, and applied economics. He previously served as chief economist at the Beer Institute, where he developed and executed significant research initiatives that helped shape America’s beer industry.